Your Brain at Work – Video

Written by on July 14, 2010 in Popular, Video of the Week - No Comments
Your Brain At Work

After reading 17 books so far this year “Your Brain at Work” by Dr. David Rock has been the most impactful. I discovered the book thru this video of the author giving a talk/presentation at Google.  This is a terrific presentation that’s helpful in understanding why people act the way they do at work and the underlying motivations to those actions. After watching the video I immediately bought the book.
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Video of the Week – Gary Vaynerchuk

Written by on March 13, 2010 in Popular, The Blog, Video of the Week - No Comments
Gary Vaynerchuk

I had a blast putting on the Future of Real Estate Marketing conference here in Steamboat. More importantly I was really lucky to meet and interact with a lot of fun, forward thinking people during the day.
I also had a great experience working with Gary & his crew in getting this video together for the conference.

Give this video a spin. Gary calls it like he sees it and gives some no-nonsense advice to those in real estate.

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Video of the Week – Ira Glass on “Good Taste”

Written by on January 26, 2010 in Video of the Week - No Comments

There’s no doubt that over the past several years marketing has become a much more crucial skill for the successful real estate professional. Consumers armed with more education, more choice and less time demand better experiences and better information. You can’t fake it because we’re too smart and your competition is a click away.

But the “do-it-yourself” culture of the web encourages brokers to develop their own marketing assets. The trouble is that much of the DIY tools use a cookie-cutter template approach which often results in marketing materials that often don’t resonate with the target audience.

In this 5min video, longtime NPR journalist Ira Glass talks about looking for the gap between your good taste and what you actually produce.
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Being self-critical is key to getting better.

Video of the Week – Dan Pink: Why Rewards Don’t Work

Written by on January 11, 2010 in Video of the Week - No Comments

In a world where we are scrutinizing every aspect of our businesses, how often do we consider what truly motivates team members & employees?

In this short video Dan Pink brings some insight to the topic of compensation. Much of what we thought about what motivates & drives employees to perform well turns out to be wrong.

Watch this 18min video to find out why.

(Click here if you can’t see the video.)


Video of The Week – The Social Revolution

Written by on October 6, 2009 in Video, Video of the Week - No Comments

With all the hype around social media these days it’s easy to get skeptical. Is this all just a fad?

I’m sure we’ll have a thinning out process just like everything else but there is so much traction in this space that I think this new paradigm is here to stay. Certainly there’s a lot of junk out there but this video puts what’s going on into perspective.

(Click here if you can’t see the video.)

Video of the Week – Gary V

Written by on July 1, 2009 in Video, Video of the Week - No Comments


Gary Vaynerchuk

Gary Vaynerchuk

If you don’t know about Gary you should. Gary is at the front end of the curve of personal branding, leveraging cheap/free tools and he’s becoming an icon in our new world of business.


WARNING: Liberal use of adult language is used in this presentation is used so be sure you’re in a safe place before you play this video.

Listen for 5 minutes and you won’t want to turn it off.

(Click here if you can’t see the video.)

Learn more about Gary here:

http://garyvaynerchuk.com/

And if you love wine go here:

http://tv.winelibrary.com/

Video of the Week – Google & Advertising

Written by on June 1, 2009 in Popular, Video of the Week - No Comments

In a world where Google seems to be touching everything, understanding how Google and the ever growing public nature of brands is changing consumer behavior can help you be more competitive and effective.

In this 20+ min presentation, Jeff Jarvis offers interesting insight into how to listen to the conversations your customers are having and benefit in the new world of Google.

(Click here if you can’t see the video.)

BRITE Conference on Vimeo.

Like it?

Get Jeff’s book here:
whatwouldgoogledoWhat Would Google Do?

Click to see a bunch more Jeff Jarvis on YouTube.com

Video of the Week – The Future of Marketing

Written by on May 25, 2009 in Marketing, Video, Video of the Week - No Comments

This video (and the whole collection) blew me away. Created by a French musician, the video is a mash-up of completely unrelated videos that have been carefully put together to create something completely new. Sure the music is good but it’s really the availability of all the layers needed to create these vids that’s so impressive. (The whole collection is here.)

At a minimum all these things had to line up: inexpensive video cameras, video codecs, hosting, searching, sharing, editing, the opportunity & desire for people to post the initial vids.

YouTube Preview Image (Click here if you can’t see the video.)

So the question is, what’s available in your world that can be mashed-up to create something completely new and interesting to your audience? I bet if you spend some time exploring you’ll find something of value that’s worth sharing.

As so much of successful marketing moves away from canned, corporate-speak, towards authentic conversations it might make sense to look at opportunities and content that already exist.

Video of the Week – Attitude

Written by on January 14, 2009 in Career, Video, Video of the Week - No Comments

When all seems doom & gloom, sometimes attitude is everything. In this stunning presentation Boston Philharmonic conductor, Ben Zander, unlocks the potential of a 15 year-old cellist and shows us how much better things can be by focusing on the possibilities instead of the negatives.

Video of the Week – Have a Drink on Me

Written by on November 18, 2008 in Info, Popular, Real Estate, Video, Video of the Week - 4 Comments

535716Collateralized debt obligations (CDOs) are investment instruments that are partially to blame for the mortgage crisis. In this video Marketplace Senior Editor Paddy Hirsch presents a simplified and visual view of the problem at the whiteboard in a 6-minute presentation he calls Financial Crisis 101: CDOs explained.

YouTube Preview Image

(Click here if you can’t see the video)

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