Why Pick You?

Written by on April 21, 2011 in The Blog - 4 Comments
blog_featuredEspresso2

After watching this video, there’s no doubt I’m going to Intelligentsia for coffee next time I’m in L.A.
They did it right. They found art in their business of making coffee and created a video that’s interesting, educational and inspiring. Read more…

Video of the Week – Gary Vaynerchuk

Written by on March 13, 2010 in Popular, The Blog, Video of the Week - No Comments
Gary Vaynerchuk

I had a blast putting on the Future of Real Estate Marketing conference here in Steamboat. More importantly I was really lucky to meet and interact with a lot of fun, forward thinking people during the day.
I also had a great experience working with Gary & his crew in getting this video together for the conference.

Give this video a spin. Gary calls it like he sees it and gives some no-nonsense advice to those in real estate.

Read more…

Video of the Week – Ira Glass on “Good Taste”

Written by on January 26, 2010 in Video of the Week - No Comments

There’s no doubt that over the past several years marketing has become a much more crucial skill for the successful real estate professional. Consumers armed with more education, more choice and less time demand better experiences and better information. You can’t fake it because we’re too smart and your competition is a click away.

But the “do-it-yourself” culture of the web encourages brokers to develop their own marketing assets. The trouble is that much of the DIY tools use a cookie-cutter template approach which often results in marketing materials that often don’t resonate with the target audience.

In this 5min video, longtime NPR journalist Ira Glass talks about looking for the gap between your good taste and what you actually produce.
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Being self-critical is key to getting better.

Video of the Week – Dan Pink: Why Rewards Don’t Work

Written by on January 11, 2010 in Video of the Week - No Comments

In a world where we are scrutinizing every aspect of our businesses, how often do we consider what truly motivates team members & employees?

In this short video Dan Pink brings some insight to the topic of compensation. Much of what we thought about what motivates & drives employees to perform well turns out to be wrong.

Watch this 18min video to find out why.

(Click here if you can’t see the video.)


Video of The Week – The Social Revolution

Written by on October 6, 2009 in Video, Video of the Week - No Comments

With all the hype around social media these days it’s easy to get skeptical. Is this all just a fad?

I’m sure we’ll have a thinning out process just like everything else but there is so much traction in this space that I think this new paradigm is here to stay. Certainly there’s a lot of junk out there but this video puts what’s going on into perspective.

(Click here if you can’t see the video.)

Video of the Week – Gary V

Written by on July 1, 2009 in Video, Video of the Week - No Comments


Gary Vaynerchuk

Gary Vaynerchuk

If you don’t know about Gary you should. Gary is at the front end of the curve of personal branding, leveraging cheap/free tools and he’s becoming an icon in our new world of business.


WARNING: Liberal use of adult language is used in this presentation is used so be sure you’re in a safe place before you play this video.

Listen for 5 minutes and you won’t want to turn it off.

(Click here if you can’t see the video.)

Learn more about Gary here:

http://garyvaynerchuk.com/

And if you love wine go here:

http://tv.winelibrary.com/

Create an Online Signup Form in 5 minutes (for free)

Written by on June 27, 2009 in Info, Video - 1 Comment

if you ever need to quickly collect some information here’s a slick, free solution using Google Docs. This can be used for a signup list, quick poll or anything where you need a group of people to respond and you need to organize their responses. This can be a great addition to those sign-up clipboards that get passed around at meetings.

(Click here if you can’t see the video.)

Video of the Week – The Future of Marketing

Written by on May 25, 2009 in Marketing, Video, Video of the Week - No Comments

This video (and the whole collection) blew me away. Created by a French musician, the video is a mash-up of completely unrelated videos that have been carefully put together to create something completely new. Sure the music is good but it’s really the availability of all the layers needed to create these vids that’s so impressive. (The whole collection is here.)

At a minimum all these things had to line up: inexpensive video cameras, video codecs, hosting, searching, sharing, editing, the opportunity & desire for people to post the initial vids.

YouTube Preview Image (Click here if you can’t see the video.)

So the question is, what’s available in your world that can be mashed-up to create something completely new and interesting to your audience? I bet if you spend some time exploring you’ll find something of value that’s worth sharing.

As so much of successful marketing moves away from canned, corporate-speak, towards authentic conversations it might make sense to look at opportunities and content that already exist.

Video of the Week – Attitude

Written by on January 14, 2009 in Career, Video, Video of the Week - No Comments

When all seems doom & gloom, sometimes attitude is everything. In this stunning presentation Boston Philharmonic conductor, Ben Zander, unlocks the potential of a 15 year-old cellist and shows us how much better things can be by focusing on the possibilities instead of the negatives.

Video of the Week – Have a Drink on Me

Written by on November 18, 2008 in Info, Popular, Real Estate, Video, Video of the Week - 4 Comments

535716Collateralized debt obligations (CDOs) are investment instruments that are partially to blame for the mortgage crisis. In this video Marketplace Senior Editor Paddy Hirsch presents a simplified and visual view of the problem at the whiteboard in a 6-minute presentation he calls Financial Crisis 101: CDOs explained.

YouTube Preview Image

(Click here if you can’t see the video)

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