The Business Case for WordPress

Written by on February 12, 2012 in Marketing, The Blog - 5 Comments
WordPress for Business

WordPressFollowing my recent WordPress Workshop I received a number of requests to share some concepts from the session. I found it interesting that workshop was full of people eager to learn about the “magic” of WordPress and yet, no one could explain why they were specifically interested in the WordPress platform from a business perspective. There were a few comments like “It’s a good CMS” or “I’ve heard so much about it” but no one could give a strong “business case” as to why WordPress makes sense for so many businesses. This post covers a few key business reasons for considering WordPress as an online platform solution. Read more…

Real Estate Photography Sale

Written by on October 19, 2011 in Marketing, Real Estate, The Blog - No Comments
Photography Sale

Real Estate Photography Sale

My HDR photography is ideal for real estate


We all know great photography is THE key to generating interest in a property. In fact, 85% of potential real estate buyers say good photography is the most important property information they receive.

So during this off-season I’m running a real estate photography sale. Any property photographed for only $499! Read more…

WordPress Workshop (free) Plus 10 Ways to Use WP for Your Business

Written by on March 16, 2011 in Marketing - 5 Comments
blog_featuredWpWorkshop

They say the first step in addiction recovery is to admit you have a problem. So ok, I’m admitting it, I’m a WordPress junkie. But I’m a WP junkie for good reason.
Read more…

Follow-Up: Can You Find the 5 Things Wrong with this Ad?

Written by on March 5, 2011 in Marketing - 8 Comments
Print Ad Follow Up

This is a follow-up to last week’s post where we took a hard look at a real estate magazine ad.

 

There’s been a great discussion in the comments of the original post and thanks to all who commented!
While there were some diverse opinions, the general consensus was the ad could be dramatically improved.
Read more…

Can You Find the 5 Things Wrong with this Ad?

Written by on February 22, 2011 in Marketing, Popular - 21 Comments
Can You Find the 5 Things Wrong with this Ad?

With shrinking ad budgets and customers few & far between, paying attention to marketing details is as important as ever. This ad struck me not just because it has mistakes but it has the classic mistakes we see over and over again.

Read more…

Listen

Written by on November 22, 2010 in Popular, Social Media - No Comments
blog_featuredListen

Moms today are unbelievably active. They have more choices than ever in terms of work life, social life, travel and the way they raise their kids. All that activity can sometimes lead to busy, stressed out days full of aches and pains. So thought Pfizer, the maker of Motrin.
Read more…

Web Camp

Written by on October 29, 2010 in Marketing - No Comments
Web Camp

Introducing a better way to work the web.

Today I’m launching a new venture called Web Camp. To some this will be really special. I say ‘some’ because it’s not for everyone. Web Camp is an advanced 4-day camp where we, (I emphasize ‘we’ meaning up to 8 Campers) build a complete online marketing platform.

This isn’t a watered-down generic, one-size fits all opportunity. Instead Web Camp is an advanced and intense 4-days focused on results for a few passionate, fun, smart business people.
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Sometimes Ya Gotta See It To Believe It

Written by on September 2, 2010 in Marketing - 2 Comments
InfoGraphic

For most people, real estate transactions are extremely complex. The number of variables in a transaction are staggering and one of the values a real estate professional can provide is in simplifying the important data. Visual literacy, the notion of educating through images, can increase the confidence and decision-making ability of a client resulting in faster sales at higher prices.

Read more…

The Future of Real Estate Marketing Conference

Written by on February 21, 2010 in Create Value, Marketing - No Comments
blog_featured_FREMLogo

I’m hosting a free 1/2 day conference on March 12. We have some great speakers coming to Steamboat to present and the announcement goes out to the public Monday morning.

Read more…

New Twitter Resource in the Labs

Written by on February 8, 2010 in Marketing - No Comments

I’m always interested in how people use Twitter and it seems there’s a lot of experimentation going on. Twitter was smart to open an API early as this allowed developers the chance to create all sorts of ways to deliver Twitter content.

One of the most interesting aspects of Twitter is live search. Through the use of live search we can, for the first time, “listen in” on public conversations. It’s that ability to listen to what’s being discussed on just about any topic that makes Twitter such a powerful medium.  We can search for just about any keyword and get instant results of what’s being said right now.

So I set up a page that gives you real-time, auto-refreshing search results of Twitter real estate terms. The default results are from the phrase “real estate” and with a click of a link  you can narrow the results to Colorado & Steamboat real estate. Plus I added a search box to view the results for any term you like.

Click to check it out.

What do you think? Is Twitter being used in an effective way to engage people? If you were in the market would this be a helpful medium?

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