// Thoughts on marketing & technology
My HDR photography is ideal for real estate
So during this off-season I’m running a real estate photography sale. Any property photographed for only $499! Read more…
They say the first step in addiction recovery is to admit you have a problem. So ok, I’m admitting it, I’m a WordPress junkie. But I’m a WP junkie for good reason.
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This is a follow-up to last week’s post where we took a hard look at a real estate magazine ad.
There’s been a great discussion in the comments of the original post and thanks to all who commented!
While there were some diverse opinions, the general consensus was the ad could be dramatically improved.
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With shrinking ad budgets and customers few & far between, paying attention to marketing details is as important as ever. This ad struck me not just because it has mistakes but it has the classic mistakes we see over and over again.
Moms today are unbelievably active. They have more choices than ever in terms of work life, social life, travel and the way they raise their kids. All that activity can sometimes lead to busy, stressed out days full of aches and pains. So thought Pfizer, the maker of Motrin.
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Introducing a better way to work the web.
Today I’m launching a new venture called Web Camp. To some this will be really special. I say ‘some’ because it’s not for everyone. Web Camp is an advanced 4-day camp where we, (I emphasize ‘we’ meaning up to 8 Campers) build a complete online marketing platform.
This isn’t a watered-down generic, one-size fits all opportunity. Instead Web Camp is an advanced and intense 4-days focused on results for a few passionate, fun, smart business people.
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For most people, real estate transactions are extremely complex. The number of variables in a transaction are staggering and one of the values a real estate professional can provide is in simplifying the important data. Visual literacy, the notion of educating through images, can increase the confidence and decision-making ability of a client resulting in faster sales at higher prices.
I’m hosting a free 1/2 day conference on March 12. We have some great speakers coming to Steamboat to present and the announcement goes out to the public Monday morning.
I’m always interested in how people use Twitter and it seems there’s a lot of experimentation going on. Twitter was smart to open an API early as this allowed developers the chance to create all sorts of ways to deliver Twitter content.
One of the most interesting aspects of Twitter is live search. Through the use of live search we can, for the first time, “listen in” on public conversations. It’s that ability to listen to what’s being discussed on just about any topic that makes Twitter such a powerful medium. We can search for just about any keyword and get instant results of what’s being said right now.
So I set up a page that gives you real-time, auto-refreshing search results of Twitter real estate terms. The default results are from the phrase “real estate” and with a click of a link you can narrow the results to Colorado & Steamboat real estate. Plus I added a search box to view the results for any term you like.
What do you think? Is Twitter being used in an effective way to engage people? If you were in the market would this be a helpful medium?
There’s no doubt that over the past several years marketing has become a much more crucial skill for the successful real estate professional. Consumers armed with more education, more choice and less time demand better experiences and better information. You can’t fake it because we’re too smart and your competition is a click away.
But the “do-it-yourself” culture of the web encourages brokers to develop their own marketing assets. The trouble is that much of the DIY tools use a cookie-cutter template approach which often results in marketing materials that often don’t resonate with the target audience.
In this 5min video, longtime NPR journalist Ira Glass talks about looking for the gap between your good taste and what you actually produce.
Being self-critical is key to getting better.
Jay is creative, dynamic, thoughtful and full of passion for new technology and helping businesses to reap the benefits of the platforms and tools available today. It's an honor to be able to assist a businessman who dedicates an incredible amount of time and his skills to charitable organizations within the community as well, including cancer fundraisers, churches, disabled sports and more. I would not only highly recommend working with Jay, I would thoroughly encourage it!”
Jay is a Marketing Technologist living in Steamboat Springs, CO. His experience includes work with iXL & Agency.com, and he's been a part of 12 start-up businesses.
Dan P: Funny, after watching this video I paid close attention at Starbucks t...
Jay OHare: Thanks Jeffrey!...
Jeffery Morris: Excellent video and excellent point!...
Jay OHare: Yes we are - thanks Mark!...
Mark Copeman: This is awesome and I wish I lived in Steamboat to attend. Will you be...