All posts tagged Ira Glass

There’s no doubt that over the past several years marketing has become a much more crucial skill for the successful real estate professional. Consumers armed with more education, more choice and less time demand better experiences and better information. You can’t fake it because we’re too smart and your competition is a click away.

But the “do-it-yourself” culture of the web encourages brokers to develop their own marketing assets. The trouble is that much of the DIY tools use a cookie-cutter template approach which often results in marketing materials that often don’t resonate with the target audience.

In this 5min video, longtime NPR journalist Ira Glass talks about looking for the gap between your good taste and what you actually produce.

Being self-critical is key to getting better.