Today I’m launching a new venture called Web Camp. To some this will be really special. I say ‘some’ because it’s not for everyone. Web Camp is an advanced 4-day camp where we, (I emphasize ‘we’ meaning up to 8 Campers) build a complete online marketing platform.

This isn’t a watered-down generic, one-size fits all opportunity. Instead Web Camp is an advanced and intense 4-days focused on results for a few passionate, fun, smart business people.

The result of Web Camp is an online marketing platform providing everything a business needs to be competitive, connect with customers and control their online marketing. By combining up to 8 Campers at the same time we can offer so much more value at much less cost. The total cost for Web Camp is $1895. Campers must apply & be accepted and each Web Camp is limited to a max of 8 and needs a minimum of 4.

Why Web Camp?

To be competitive in today’s world you need much more than a simple website. Competition, your current & future customers are raising the bar for what it means to do business. Businesses who connect with their customers & prospects on their terms have a significant advantage over their competitors.

Click to Enlarge - Web Camp Platform

Breaking the Budget Barrier

Is it possible for a company with a budget of less than $2000 to get a complete online marketing platform?

No.

$2k isn’t a lot of money but I’ve met with plenty of business owners willing to spend that amount, on something whether it works for them or not. With that budget constraint I found two solutions, neither of which are very compelling.

There’s the ‘Website in a Box’ solution – a simple point & click, very canned, inflexible, online service that ranges in price from $7 to $19.99 per month. There are so many problems with these services I don’t know where to begin but let’s just say, these solutions aren’t something you want to hang your online hat on.

Then there’s the ultra cheap solution from the local ‘web shops,’ you know the usual suspects. You get not much more than a website-in-a-box but at a much steeper price and in the end there’s still no client control of the content & growth.

(I suppose the third is the ‘DIY’ approach that usually produces the worst result of all.)

So I thought it’s time to rethink this whole thing.

The mandate became find a way to produce an online marketing platform to include the top elements that all online marketing platforms should have:

• A content management system (CMS) so content can be easily added & updated
• Easily supports multimedia
• Is, for the lack of a better term, Web 2.0+. Meaning uses CSS and had a strong focus on design aesthetic & usability.
• Has Social Media functionality and integration
• Has an automatic mobile component to render & display properly on a mobile device (iPhone, etc)
• Has Search Engine Optimization features
• Includes analytic reporting.
• Is self-sustaining; the owner can not only own but also operate.
• Is future-proof; this platform can grow & change as the web grows & changes.

What I found was this cannot be done, as a service, for under $2k.

But, and this is a big but, that’s the case when considering one single project at a time – the traditional way of looking at it. What if multiple projects were conducted at the same time, in the same venue, with the same set of tools & objectives? That’s a whole different picture.

Thus, Web Camp

Web Camp isfor businesses who need to be competitive, need to reach new customers and who want the best use of their marketing dollars and management time. By combining a number of projects together, the economics make sense on both sides. The business owner is able to get a set of marketing assets that make their business more valuable and competitive at an investment level they can afford.

The key to make this happen lies in-part, with recent developments in open-source tools in terms of traction, maturity & support along with the advancement of front-end design options. These two things make Web Camp possible.

By rethinking the traditional approach to project & online development it’s my belief that a business can now get a complete marketing platform that would have easily cost $15k+ for less than $2000.

4-Days

But there’s one more thing. To make this approach even better, it has to be done in 4 days.

Why?

Because business owners & entrepreneur types need focus. They need the constraint of a compressed time period to get it done and out to the world. We’ve spent an enormous amount of time creating a Web Camp program that delivers these results in 4 days.

[box type="note"]Web Camp starts November 18th and is open to the first 8 who apply and are accepted.[/box]

Who’s winning online – you or your competitor?

Click to Enlarge

How do you know?
Understanding how your online presence stacks up against the competition is an important step in providing a better experience for your customers.

You can get a free report that’s an easy to read and understand technical assessment of how your site performs against your top competitor.
We’ll analyze your online presence against your competitor and email you the results in a personalized PDF.
[button style="info" color="silver" link = "http://www.webcamp.co/info/site-assessment/"]Get Your Report[/button]
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Interested?

For more info head over to the Web Camp Site

www.WebCamp.co

[button color="red" link="http://www.webcamp.co/apply/"]Apply to Web Camp[/button]

Altera Performance Group - New Media Marketing & Technology

Gary Vaynerchuk

If you don’t know about Gary you should. Gary is at the front end of the curve of personal branding, leveraging cheap/free tools and he’s becoming an icon in our new world of business.

WARNING: Liberal use of adult language is used in this presentation is used so be sure you’re in a safe place before you play this video.

Listen for 5 minutes and you won’t want to turn it off.

(Click here if you can’t see the video.)

Learn more about Gary here:

http://garyvaynerchuk.com/

And if you love wine go here:

http://tv.winelibrary.com/

Altera Performance Group - New Media Marketing & Technology

(Click here if you can’t see the video.)

Altera Performance Group - New Media Marketing & Technology