// Thoughts on marketing & technology
Gary Vaynerchuk
I’m a big supporter of Gary Vaynerchuk. He’s a class act, unbelievably passionate about connections, transparency and cutting out all the bull-crap that slows companies and people down.
The following is an audio interview Gary gave during Inman Connect in New York. Gary gives his view on how real estate professionals can better use social media to improve their business.
Learn more about Gary at his site www.garyvaynerchuk.com
Paul Reinarz
There are plenty of communication tools for real estate professionals to choose from but there are few that are made specifically for real estate and even fewer that are taking advantage of Web 2.0+ technology.
Rezora is just that; a new online communications tool designed specifically for real estate that allows brokers to easily communicate with clients in a way that’s personal & relevant.
I got to speak with one of the founders of Rezora Paul Reinarz about the new service. Give it a listen.
Questions? Email Paul
(Disclaimer: I have no investment in the company nor any financial relationship with Rezora.)
Get this interview in iTunes:
Press the green button to play:
Podcast: Play in new window | Download (Duration: 25:31 — 11.7MB)
With a very challenging market for much of 2008 here’s a bit of perspective from Bruce Carta of Land Title.
In this interview longtime Steamboat resident and real estate guru, Bruce Carta, talks about the current market, opportunities and pitfalls.
Click the green button to play (24 minutes):
Podcast: Play in new window | Download (Duration: 24:37 — 11.3MB)
Bruce Carta
Land Title
Email:bcarta@ltgc.com
Phone: 970-870-2822
Click to download the Steamboat Real Estate Market Report for July 2008
Contact Bruce to get the current report.
Got an iPod?
Get this interview in iTunes:
Here’s a little clip from the no BS financial guru Larry Winget that really sums things up.
Click the green button to play:
Podcast: Play in new window | Download (Duration: 2:28 — 579.1KB)
There is such great opportunity for those who think beyond the Pilot & MLS to provide extreme value to their clients & potential buyers.
Provide value first, do what you say & build your brand.
You can find Larry’s books here:
Being a small business owner or the owner of “You Inc.” means that among the many hats we wear, hiring manager is one of them. From time to time we’re called to hire a new employee that will no doubt have a direct impact on the future of our business. Fortunately we have a great resource, Karen Goedert, owner of Resort Recruiters here in Steamboat.
In this 20 minute podcast, Karen gives some great advice for small business owners on where to find great talent, how to hire & what they expect.
While you may not be in hiring mode today, you might be someday so be sure to bookmark this page for later.
Click the green button to play:
Podcast: Play in new window | Download (Duration: 25:24 — 11.6MB)
To get in contact with Karen, visit www.resortrecruiters.com
Got an iPod?
Get this interview in iTunes:
Here are some great PDF resources from Karen regarding employees:
All signs in the media point to doom & gloom in the mortgage industry. But are things really that bad?
Ed Albright, a Certified Mortgage Planning Specialist with Columbine Mortgage, stopped by today to talk about what’s really going on in the mortgage industry and how you can help your clients who may be in the market.
(20min Interview)
Podcast: Play in new window | Download (Duration: 20:29 — 23.4MB)
You can reach Ed Albright at 970-871-9802 or on the web at www.columbinemtg.com
Got an iPod?
Get this interview in iTunes:
Audio Interview – Debunking Search Myths
In this third and final part of my interview with Les Reaves, we debunk some myths surrounding search engine marketing.
If you’re just starting to use search engines in your marketing or you’ve been at it for years, you’ll find a lot of help in this interview.
Click the green button to play:
Got an iPod?
Get this interview in iTunes:
Podcast: Play in new window | Download (Duration: 12:01 — 5.5MB)
Audio Interview – Banner Ads and Paid Search Comparison
In this second part of my interview with Les, we discuss the differences between banner ads and paid search.
If you’re just starting to use search engines in your marketing or you’ve been at it for years, you’ll find a lot of help in this interview.
Got an iPod?
Get this interview in iTunes:
Click the green button to play:
Podcast: Play in new window | Download (Duration: 7:54 — 3.6MB)
Audio Interview – Oveview of Paid Search vs Organic Search
Les Reaves is the founder of one of the leading search engine marketing companies in the country, Market Square Media. In this first part of this 3-part interview, geared toward brokers, Les discusses the differences between paid search marketing and organic search marketing and why you need both for a successful search campaign.
If you’re just starting to use search engines in your marketing or you’ve been at it for years, you’ll find a lot of help in this interview.
Got an iPod??
Get this interview with iTunes
Podcast: Play in new window | Download (Duration: 8:19 — 3.8MB)
Jay impresses you on day one, but continues to follow through on every detail. He's been a valuable contact for me over the years. If you are looking for original marketing and/or business development ideas, you cannot do better.”
Jay is a Marketing Technologist living in Steamboat Springs, CO. His experience includes work with iXL & Agency.com, and he's been a part of 12 start-up businesses.
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