With all the hype around social media these days it’s easy to get skeptical. Is this all just a fad?
I’m sure we’ll have a thinning out process just like everything else but there is so much traction in this space that I think this new paradigm is here to stay. Certainly there’s a lot of junk out there but this video puts what’s going on into perspective.
if you ever need to quickly collect some information here’s a slick, free solution using Google Docs. This can be used for a signup list, quick poll or anything where you need a group of people to respond and you need to organize their responses. This can be a great addition to those sign-up clipboards that get passed around at meetings.
This video (and the whole collection) blew me away. Created by a French musician, the video is a mash-up of completely unrelated videos that have been carefully put together to create something completely new. Sure the music is good but it’s really the availability of all the layers needed to create these vids that’s so impressive. (The whole collection is here.)
At a minimum all these things had to line up: inexpensive video cameras, video codecs, hosting, searching, sharing, editing, the opportunity & desire for people to post the initial vids.
So the question is, what’s available in your world that can be mashed-up to create something completely new and interesting to your audience? I bet if you spend some time exploring you’ll find something of value that’s worth sharing.
As so much of successful marketing moves away from canned, corporate-speak, towards authentic conversations it might make sense to look at opportunities and content that already exist.
When all seems doom & gloom, sometimes attitude is everything. In this stunning presentation Boston Philharmonic conductor, Ben Zander, unlocks the potential of a 15 year-old cellist and shows us how much better things can be by focusing on the possibilities instead of the negatives.
Collateralized debt obligations (CDOs) are investment instruments that are partially to blame for the mortgage crisis. In this video Marketplace Senior Editor Paddy Hirsch presents a simplified and visual view of the problem at the whiteboard in a 6-minute presentation he calls Financial Crisis 101: CDOs explained.
Most real estate professionals I meet are slashers. That is they don’t do just one thing. They’re a real estate broker/investor or real estate broker/retail shop owner etc. Get it – the “/” slash?
Slashers are people who have multiple parallel careers whereas a moonlighter has a side gig they work on after hours. One of the authors gives examples of lawyers turned writers & coaches (including herself), a teacher with a modeling career, a computer programmer who also directs a theater, a lawyer who’s also a Baptist minister, Sanjay Gupta, the CNN health correspondent who also does surgery a few times a month, and the list goes on and on.
This is a rather long video(56min) but if you’re trying to play the slasher game it’s worth a look.
Ok it’s the second half of January – how are all the New Year’s resolutions coming along?
If your desk still looks the same, your inbox is still full and your still trying to get it together here is a lifesaver. This guy changed my life a few years ago and his GTD (Getting Things Done) system is sweeping across the globe. This is a fantastic overview video featuring David Allen himself (the creator of GTD) giving a talk at Google.
The video is 45 minutes. If you’ve got a ton on your plate and really want to move the ball forward this year this approach will certainly help.
My take on this is to question conventional thinking (which I think you should be doing all the time anyway). Just because you’ve always done something a certain way doesn’t mean it’s still a valid method. It’s hard to argue with their data. Many times we have assumptions that need to be disgarded or at the very least seriously questioned when the data proves otherwise.
I applaud these guys for sharing their data and causing conversations about what their data means.
“Jay O’Hare’s work and vision offers creativity, vision, and strategies to place you at the front of the rapidly changing marketplace. He started my project with amazing four season photography, produced high quality print materials, and is now consulting on web and social media. Jay’s abilities are incredible assets to a small market like Steamboat Springs . Given this range of services, you will also be surprised with the value and fairness in his pricing.” ~ Tony Connell Saddle Mountain Ranch
Jay is a Marketing Technologist living in Steamboat Springs, CO. His experience includes work with iXL & Agency.com, and he's been a part of 9 start-up businesses.
Most recently Jay has been the principal consultant for Altera Performance Group.
In his spare time Jay has been the key architect for Ride 4 Yellow and Ignite Steamboat and runs a photography site www.SteamboatPics.com. You can follow him on twitter here.
Altera Marketing Group is a marketing and technology consulting company in Steamboat Springs, Colorado, focused on leveraging technology to improve marketing.
From marketing strategy to online marketing platforms to advanced social media campaigns, Altera helps clients breathe new life into their marketing, stand out in a crowded market and increase their business.