// New Media Marketing & Technology Solutions
Of all the hype I’ve seen on this topic this ad is the best. You’ll see what I mean after you watch it.
You may need to watch it twice:
Getting people to talk & share your message (as is happening here) is a marketing home-run in today’s world. Approaching a topic from an unconventional and entertaining point of view can be a risk but can also be a key to getting your message noticed.
Originally uploaded by trulia
Here it is. Location aware real estate search in your pocket, on the go.
One more tool that empowers buyers.
More info here:
Most real estate professionals I meet are slashers. That is they don’t do just one thing. They’re a real estate broker/investor or real estate broker/retail shop owner etc. Get it – the “/” slash?
Slashers are people who have multiple parallel careers whereas a moonlighter has a side gig they work on after hours. One of the authors gives examples of lawyers turned writers & coaches (including herself), a teacher with a modeling career, a computer programmer who also directs a theater, a lawyer who’s also a Baptist minister, Sanjay Gupta, the CNN health correspondent who also does surgery a few times a month, and the list goes on and on.
This is a rather long video(56min) but if you’re trying to play the slasher game it’s worth a look.
Here’s a 2 minute video from one of my favorite authors, Jeffery Gitomer. His get-real approach to business and sales is extremely refreshing. This should be required reading for all real estate professionals.
(Click here if you can’t see the video.)
If you don’t have any of his books, do yourself a favor and pick up a few. I promise you’ll get a ton out of them.
Pick up a few today!
It’s that time of year again where everyone is all in a twit about their Strings magazine ad. Headshots, font styles, ad sharing, the list of things to get done goes on & on.
But before you say yes to that final proof (for this publication or any other) take 60 seconds to watch this video. You’ll be glad you did.
(If you can’t see the video click here.)
At the risk of giving the video away I’d ask, how does your ad measure up? Given the context of the event and the amount of competing ads is your ad really good enough? Maybe spending sometime reflecting on this video and how it relates to your ad would be time well spent.
Following up on the last post, the only clips included here are either exceptional plays or huge screw ups. Those are the things we remember.
The Most Memorable College Football Plays of All Time
Really interesting representation of US Home prices adjusted for inflation. Take a ride on a roller coaster as it traces home prices from 1890 to 2007.
Interesting perspective from Seth Godin. I’d comment more on this video but I think it’s one of those things that either you get or you don’t.
I love Tom Peters! Here’s a 4 minute video about 2 markets he claims are underserved – women & old people
Check it out:
(Click here if you can’t see the video)
If you like the video, here’s a few books I’d recommend by Tom:
The Microsoft iPod (2min 54sec)
If you want to make your ads stand out often simpler is better. We see so many Real Estate ads that are cramped, hard to read, and miss the mark in conveying a message. Next time you’re creating an ad, keep this video in mind. In today’s txt-message world, less is more.
Apple makes some of the most sophisticated devices on the planet and yet their marketing approach is so simple, elegant and effective. That is until Microsoft gets in the mix 
Jay designed an interactive online marketing campaign that has increased our exposure and impact to areas that with traditional methods would never have been possible. His creativity is only matched by his business acumen creating a marketing resource that has greatly exceeded our expectations.”
Jay is a Marketing Technologist living in Steamboat Springs, CO. His experience includes work with iXL & Agency.com, and he's been a part of 12 start-up businesses.
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