Why do I Have 2 Keys?

Written by on March 31, 2007 in Experience, Marketing - No Comments

I have a 1989 Grand Wagoneer. Great car, built like a tank back in the days when plastic was steel. But it has 2 keys, one round & one square. I have to keep both on my keychain and I have to remember which goes where. Sometime after 1989, American car makers went with a one key system. Much simpler and easier to use.

I often see real estate professionals marketing themselves with 2 keys. They have one email address and a completely different web address. For example,

Email: johnC@springsips.com

Website: www.skitownhomes.com

Your prospects and clients have to remember your 2 keys. Why? Make it easy for people to remember how to find you. Market yourself with one key – johnC@skitownhomes.com – your email AND website all wrapped up in one key. It’s the little things like this that add up over time to produce a terrific client experience.

Every Broker Should Watch This – Redfin CEO Interview

Written by on March 30, 2007 in Competition, Tech - No Comments

In the mid-90′s when Dell announced they were going to use the web as their primary channel for sales, other computer makers for the most part ignored it. Around the same time I remember meeting with a prominent full-service investment brokerage, regarding their internet strategy, who completely discounted the internet as a viable channel for investments. Dell was right & the others were wrong. Dell has reigned supreme for almost 10 years and how often do you actually walk into an investment broker’s office?

The size and location of Steamboat provides a bit of insulation to disintermediation changes but all that does is buy you time. Redfin is out there looking to change the game. They’re not going away and even if they did, another would pop up the next day. Your 2nd home clients are going to begin expecting this kind of information, followed by your local clients. You’ve got some extra time – watch this interview with the CEO of Redfin and get busy.

Killer Application

Written by on March 30, 2007 in Getting Things Done, Tech - No Comments

Imagine you’re driving along and an important idea comes to mind. You NEED to capture it. Or you think of something you forgot and need to send a reminder to someone or remind yourself. You’re late for your appointment so you can’t stop – what do you do?

Enter Jott – Push the Jott speed dial button on your cell phone, speak your message and voila – minutes later your voice note has been transcribed into text and is in your email inbox – or your co-workers’ inbox, or all of your employees’ inbox – whatever you choose.

I think this service provides real value in that it leverages technology to truly help you remember, communicate and stay organized. Plus it is soooo simple to set up & use. I have a digital voice recorder that I use all the time but the one bottleneck is that I have to stop and transcribe my voice notes into my system manually. This service does that for me. Give it a try – it’s free for now so there’s no risk. I signed up yesterday and have already used it 7 times.
www.jott.com

I can’t for the life of me understand why cell companies didn’t think of this.

New Real Estate Reality TV Show

Written by on March 30, 2007 in Info - No Comments

Here’s another one. I haven’t seen it but I’ve got tonight’s episode Tivoed

Real Estate Confidential

Description:

Real Estate Confidential
Most people only see their real estate agent when they’re touring houses or at closing. FINE LIVING’s Real Estate Confidential goes behind the scenes of the real estate world to find out what happens before the “SOLD” sign goes up! The action behind closed doors is an arena filled with enormous amounts of phone calls, wheeling and dealing, and the nerve-wracking rollercoaster ride of negotiations leaves homeowners’ lives hanging in the balance. We meet a team of hungry, funny, and professional real estate agents who show us how realtors price homes, how to best prepare your house for a quick sale, and what type of imaginative and often wild strategies work best in order to “sweeten the deal” when bidding on a home.

Move Up & to the Left Please

Written by on March 29, 2007 in Create Value - No Comments

Seth Godin has a great perspective on buying a home:

http://sethgodin.typepad.com/seths_blog/2007/03/the_joycash_cur.html

What can you do to improve the buying experience?

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