Why do I Have 2 Keys?

I have a 1989 Grand Wagoneer. Great car, built like a tank back in the days when plastic was steel. But it has 2 keys, one round & one square. I have to keep both on my keychain and I have to remember which goes where. Sometime after 1989, American car makers went with a one key system. Much simpler and easier to use.

I often see real estate professionals marketing themselves with 2 keys. They have one email address and a completely different web address. For example,

Email: johnC@springsips.com

Website: www.skitownhomes.com

Your prospects and clients have to remember your 2 keys. Why? Make it easy for people to remember how to find you. Market yourself with one key – johnC@skitownhomes.com – your email AND website all wrapped up in one key. It’s the little things like this that add up over time to produce a terrific client experience.