About

Altera – (tion) alteration |ˌôltəˈrā sh ən| noun the action or process of

altering or being altered ORIGIN late Middle English : from Old French, or from late Latin

Altera Performance Group is a marketing and technology consulting company in Steamboat Springs, CO. Started by Jay O’Hare to serve the real estate industry, Altera has expanded into other industries. Altera brings a fresh approach to marketing, technology and solving complex business problems.

Altera works with its clients break out of the “cow path” of their current market, add exceptional value to their client’s transactions, develop deeper networks and increase leading business indicators by using innovative strategies personally tailored to each client.

So much of success in business depends on communication and relationships and what we are seeing now are great new opportunities to connect with people and communicate value. Helping our clients take advantage of these new opportunities is what we’re all about. – Jay O’Hare

From marketing strategy to online marketing platforms to advanced social media campaigns, Altera helps clients breathe new life into their marketing, stand out in a crowded market and increase their business.

To be competitive in today’s world you need much more than a simple website. Competition, your customers and future customers are raising the bar for what it means to do business.

We can build a complete foundation to market your business online. We designed this approach to make your business more competitive, deliver better value to your customers and grow your business.

Our web platforms deliver a complete online marketing solution designed to outpace your competitors and connect with your customers.

Web Platforms Include:

Content Management System
Blog
Image Gallery
Search Engine Optimized
Form Engine
CSS Based Design
Mobile Versions

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Marketing & Social Strategy Holisticly generate progressive ideas rather than optimal supply chains. Appropriately communicate diverse methods of empowerment vis-a-vis client-centered scenarios. Quickly brand customer directed quality vectors via team building strategic theme areas.

Distinctively embrace user-centric e-tailers via economically sound users. Uniquely provide access to end-to-end alignments whereas competitive meta-services. Authoritatively exploit client-focused systems after adaptive leadership skills.

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Real Estate Marketing and Technology

Lower cost, higher ROI

It’s no secret there’s been a tectonic shift in real estate to the online realm. Your clients are now expecting you to provide high-quality online marketing of their properties. Buyers and people finding you online are expecting a great experience when they find you online.

We have extensive marketing & branding experience in the real estate space having been involved in the marketing of over $300 million in real estate.

Real Estate Solutions Include

Development Marketing
Brokerage Branding
Brokerage Marketing Strategy
Social Media Campaigns
Online Real Estate Development
Architectural Photography

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Photography is arguably the most important asset in marketing.
Our goal is to provide the highest quality photos that truly represent the essence of your product, service or property at an affordable price.

We use a number of new digital techniques that keep the cost down and the quality up. In addition we’re constantly exploring new photography methods and taking photos of other fun things to keep the creativity fresh.