After watching this video, there’s no doubt I’m going to Intelligentsia for coffee next time I’m in L.A.
They did it right. They found art in their business of making coffee and created a video that’s interesting, educational and inspiring. This is what it takes to be competitive; a passion for not only the work but for telling an excellent story about the work.
(Can’t see the video? Click here.)
Sorry, cheap videos from Flip cams, iPhones just don’t cut it anymore. Competition and consumer expectations have raised the bar. In a world of infinite coffee choice I pick Intelligentsia.
In a world of infinite choices in your business, why pick you?
Jay is creative, dynamic, thoughtful and full of passion for new technology and helping businesses to reap the benefits of the platforms and tools available today. It's an honor to be able to assist a businessman who dedicates an incredible amount of time and his skills to charitable organizations within the community as well, including cancer fundraisers, churches, disabled sports and more. I would not only highly recommend working with Jay, I would thoroughly encourage it!”
Excellent video and excellent point!
Thanks Jeffrey!
Funny, after watching this video I paid close attention at Starbucks this morning. Huge difference in quality and attention. We can all work on telling a better story.