After watching this video, there’s no doubt I’m going to Intelligentsia for coffee next time I’m in L.A.
They did it right. They found art in their business of making coffee and created a video that’s interesting, educational and inspiring. This is what it takes to be competitive; a passion for not only the work but for telling an excellent story about the work.
(Can’t see the video? Click here.)
Sorry, cheap videos from Flip cams, iPhones just don’t cut it anymore. Competition and consumer expectations have raised the bar. In a world of infinite coffee choice I pick Intelligentsia.
In a world of infinite choices in your business, why pick you?
Jay always amazes me with his grasp of the newest technologies as well as how to apply them to the real world. Great idea man! His enthusiasm for finding ways to leverage cutting-edge marketing tools is fantastic. A pleasure to work with and a great resource for new marketing ideas.”
Excellent video and excellent point!
Thanks Jeffrey!
Funny, after watching this video I paid close attention at Starbucks this morning. Huge difference in quality and attention. We can all work on telling a better story.