Sometimes getting your head around all that’s happening around us in terms of social tools can be challenging.

The Social Reef
This is a terrific storyboard that uses an underwater metaphor to illustrate the platforms and the players.
Jeremiah Owyang has a terrific blog and should be on your list of must-reads.
www.web-strategist.com
About the author
I am a Marketing Technologist living in Steamboat Springs, CO.
I’ve spent the last 17 years leading teams in applying technology to marketing to create greater value, lower costs and higher revenue.
I have extensive experience in evaluating, implementing and developing new generation marketing tools to create innovative approaches to business and relationships.