This video (and the whole collection) blew me away. Created by a French musician, the video is a mash-up of completely unrelated videos that have been carefully put together to create something completely new. Sure the music is good but it’s really the availability of all the layers needed to create these vids that’s so impressive. (The whole collection is here.)
At a minimum all these things had to line up: inexpensive video cameras, video codecs, hosting, searching, sharing, editing, the opportunity & desire for people to post the initial vids.
(Click here if you can’t see the video.)
So the question is, what’s available in your world that can be mashed-up to create something completely new and interesting to your audience? I bet if you spend some time exploring you’ll find something of value that’s worth sharing.
As so much of successful marketing moves away from canned, corporate-speak, towards authentic conversations it might make sense to look at opportunities and content that already exist.
Jay designed an interactive online marketing campaign that has increased our exposure and impact to areas that with traditional methods would never have been possible. His creativity is only matched by his business acumen creating a marketing resource that has greatly exceeded our expectations.”
Jay is a Marketing Technologist living in Steamboat Springs, CO. His experience includes work with iXL & Agency.com, and he's been a part of 12 start-up businesses.
