// Thoughts on marketing & technology
Collateralized debt obligations (CDOs) are investment instruments that are partially to blame for the mortgage crisis. In this video Marketplace Senior Editor Paddy Hirsch presents a simplified and visual view of the problem at the whiteboard in a 6-minute presentation he calls Financial Crisis 101: CDOs explained.
Jay always amazes me with his grasp of the newest technologies as well as how to apply them to the real world. Great idea man! His enthusiasm for finding ways to leverage cutting-edge marketing tools is fantastic. A pleasure to work with and a great resource for new marketing ideas.”
Jay is a Marketing Technologist living in Steamboat Springs, CO. His experience includes work with iXL & Agency.com, and he's been a part of 12 start-up businesses.
What’s amazing is that knock-off CDOs were able to be marketed and sold with inflated ratings (AAA, AA, BBB, etc.) and that this scheme wasn’t detected until the cash stopped flowing. What other shoes will drop?
Given what's happened in the market this past week, there may be many more shoes dropping – boots even!
This was very helpful – I'm sending it to a few clients.
Thanks Jay!
This article about CDOs gave me many important lessons.Thanks!
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