// Thoughts on marketing & technology
Collateralized debt obligations (CDOs) are investment instruments that are partially to blame for the mortgage crisis. In this video Marketplace Senior Editor Paddy Hirsch presents a simplified and visual view of the problem at the whiteboard in a 6-minute presentation he calls Financial Crisis 101: CDOs explained.
Working with Jay was great and his ideas are terrific. The finished marketing product was even more beautiful than I had expected and is one of the nicest advertising tools I have ever had the pleasure to be associated with.”
Jay is a Marketing Technologist living in Steamboat Springs, CO. His experience includes work with iXL & Agency.com, and he's been a part of 12 start-up businesses.
What’s amazing is that knock-off CDOs were able to be marketed and sold with inflated ratings (AAA, AA, BBB, etc.) and that this scheme wasn’t detected until the cash stopped flowing. What other shoes will drop?
Given what's happened in the market this past week, there may be many more shoes dropping – boots even!
This was very helpful – I'm sending it to a few clients.
Thanks Jay!
This article about CDOs gave me many important lessons.Thanks!
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