Then and Now -Altera Performance Group

Then and Now

Written by Jay OHare on October 17, 2008 — No Comments

Almost 2 years ago we took screenshots of Steamboat real estate websites for a study we were doing. Almost 2 years later (an eternity in online terms) NOTHING has changed. These companies/managing brokers don’t get it. They made their web purchase and set it on autopilot. Same head-shots, same pitch, same tired photos, same 1999 website and the same fundamentally wrong approach to real estate marketing.

Over 85% of home searches START online and these companies clearly don’t care. What an opportunity for those who do.

Click on an image to enlarge.

(If you are reading this in a news reader or email click here to see the large photos)

Steamboat Real Estate

Colorado Group

Old Town Realty

Pam Vanatta

Ken Gold

Buyer’s Agent

Buyer’s Resource

Re-Max

Lisa Olson

Sotheby’s

About the author

I am a Marketing Technologist living in Steamboat Springs, CO. I’ve spent the last 17 years leading teams in applying technology to marketing to create greater value, lower costs and higher revenue.  I have extensive experience in evaluating, implementing and developing new generation marketing tools to create innovative approaches to business and relationships.