It turns out that many brokers have things a bit backwards when it comes to marketing properties. At a recent conference I learned that a study of real estate buyers shows that 80+% of buyers prefer great photos over virtual tours (the “spin-around-to-see-the-room’ kind) and 80+% of brokers prefer virtual tours. A bit backwards wouldn’t you say?
So in reorienting some to the reality of what buyers want, great photography is something that brokers should require of themselves as a minimum. I’ll try to illustrate some differences between really good pictures and the uninspired, drive-by point & shoot photos we see way too often.
I was recently on a trip and took a picture of some super colorful shops. Online, someone else had posted the same shot but with very different results. Take a look & imagine yourself in the market. Pay attention to how these photos make you feel.
This first version was taken by someone else with a simple point & shoot.
I took this picture with serious camera gear and an inspiration to get a great photo:
Big difference. Or how about this photo of a ranch:
Compared to this one I took last fall:
Which one would interest you?
Photos are such an important asset for real estate agents and here in Steamboat there’s almost no excuse in having crappy pictures. Hire a great photographer and smile when you pay them knowing that you have awesome photos that tell a story and sell property much more effectively. Great photos will pop on the MLS and can be leveraged in many ways.
Kim Keith is an excellent local photography resource. She’s a real pro and puts art into her photos. What this means to you is you’re likely to get photos that evoke emotion. More emotions equals more sales at higher prices.
Kim Keith Photography
Studio K
2550 S. Copper Ridge Rd, suite #204
Steamboat Springs, CO 80477
(970) 846-3680
kim@steamboatgallery.com
Jay has been the perfect fit for me and my business. He’s attentive, terribly bright and he makes work fun! Should you find yourself in the need of such services I give Jay and my highest recommendation possible!”
Jay is a Marketing Technologist living in Steamboat Springs, CO. His experience includes work with iXL & Agency.com, and he's been a part of 12 start-up businesses.
if you graduated from Emory & Henry College in 1977, please return my email. I have thought about you off and on for many years and recently ran across the picture of you in cap & gown on the “tree of knowledge”
since you were an artist photographer, I thought you might be the Kim Keith with whom I was friends at Emory & Henry College. You graduated in 1977, I in 1978 – which makes you older than I – HA! if you are the real kim, how’s sneebean?