I had an interesting interview today with an applicant for a position with Altera. She was 25, college educated and well mannered.
I asked the question “Tell me how you use technology.”
She gave a long pause and responded with a puzzled “Technology? Gosh I’m not sure.”
In my mind it was game over – interview done.
Then I asked one more question.
“Do you have an iPod?” I asked
“Yes”
“Do you download music?”
Yes
“Do you have a facebook account?”
“Yes”
“Do you text message?”
“Yes”
“Do you have Tivo?”
“Yes”
“Do you have a Flickr account?”
“Yes”
“Do you have a wireless laptop?”
“Yes”
“Where do you use it?”
“Amantte”
“Skype?”
“Yes to my brother in England all the time”
“Google maps?”
“All the time”
“Online banking?”
“Most of my accounts”
“So,” I asked, “you’re not sure how you use technology?”
“I guess I just consider that stuff a way of life and don’t think of it as technology.”
“Right,” I said “kind of like how we don’t think of electricity to be made up of electrons.”
Are you ready for this kind of client?
Jay designed an interactive online marketing campaign that has increased our exposure and impact to areas that with traditional methods would never have been possible. His creativity is only matched by his business acumen creating a marketing resource that has greatly exceeded our expectations.”
