A relatively new site called Quantcast provides the ability to gather some interesting statistics regarding website demographics. I’m not sure how accurate the data is but I’d expect it to improve overtime. Running a report on www.steamboat.com yields some interesting info:
steamboat.com reaches approximately 13,976 U.S. monthly uniques. The site attracts a over 65, mostly Caucasian, slightly female slanted audience. The site’s visitors’ interests are auto info (Yahoo Autos, Edmunds, Kelley Blue Book), travel (Priceline, TripAdvisor Travel Info, Travelocity, Orbitz) and business & finance (MSN Money).
Here’s a partial report. What I find interesting is that people over 65 are almost 2.25 times more likely than average to visit steamboat.com indicating that demographic has a very keen interest in Steamboat (especially compared to vail.com which is only 1/2 as likely to visit). And yet I can’t find one real estate website catering specifically to that potential client.
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