A relatively new site called Quantcast provides the ability to gather some interesting statistics regarding website demographics. I’m not sure how accurate the data is but I’d expect it to improve overtime. Running a report on www.steamboat.com yields some interesting info:
steamboat.com reaches approximately 13,976 U.S. monthly uniques. The site attracts a over 65, mostly Caucasian, slightly female slanted audience. The site’s visitors’ interests are auto info (Yahoo Autos, Edmunds, Kelley Blue Book), travel (Priceline, TripAdvisor Travel Info, Travelocity, Orbitz) and business & finance (MSN Money).
Here’s a partial report. What I find interesting is that people over 65 are almost 2.25 times more likely than average to visit steamboat.com indicating that demographic has a very keen interest in Steamboat (especially compared to vail.com which is only 1/2 as likely to visit). And yet I can’t find one real estate website catering specifically to that potential client.
Jay always amazes me with his grasp of the newest technologies as well as how to apply them to the real world. Great idea man! His enthusiasm for finding ways to leverage cutting-edge marketing tools is fantastic. A pleasure to work with and a great resource for new marketing ideas.”
Jay is a Marketing Technologist living in Steamboat Springs, CO. His experience includes work with iXL & Agency.com, and he's been a part of 12 start-up businesses.
