The value of doing the “easy thing” well is so often overlooked by businesses. The “easy thing” could be anything from follow-ups to showing up on time to explaining the value of the Steamboat real estate market in a succinct and compelling way.

We recently called upon the irrigation division of our landscaping company to de-winterize our sprinkler system. They botched every aspect of the job. They didn’t show up for the first appointment & they were late for the rescheduled appointment! They failed to notice that a sprinkler head was malfunctioning and they tracked dirt in the house. But the worst thing was that the new “owners” refused to take any responsibility. They offered a mild apology followed by excuses. Turn on a sprinkler system – this has to be the easiest task of their business. Needless to say they won’t be doing any other work for us.
The easy stuff really matters. We make judgments on future business based on how well you do the easy stuff. If you botch the easy thing – calling us back on time, responding to requests for information, etc – why would we think you can do the harder stuff?

By the same token, if you exceed our expectations with the easy stuff, you’ve just differentiated yourself in a big, positive way. We’re much more likely to call on you for the hard stuff – the real business – and we’re more likely to talk about you to our friends.

Make a list of the top 10 things that are no-brainers for you, then figure out a way to turn these into incredible experiences for your clients & prospects.