Audio Interview – Oveview of Paid Search vs Organic Search
Les Reaves is the founder of one of the leading search engine marketing companies in the country, Market Square Media. In this first part of this 3-part interview, geared toward brokers, Les discusses the differences between paid search marketing and organic search marketing and why you need both for a successful search campaign.
If you’re just starting to use search engines in your marketing or you’ve been at it for years, you’ll find a lot of help in this interview.
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Get this interview with iTunes
Podcast: Play in new window | Download (Duration: 8:19 — 3.8MB)
Jay brings an awareness of what is useful about emerging technological developments and how to utilize those products to enhance your program or product idea. Coupled with intelligence, wit and ability to get the job done Jay has proven to be a key asset in the formulation and implementation from idea to product.”
Jay is a Marketing Technologist living in Steamboat Springs, CO. His experience includes work with iXL & Agency.com, and he's been a part of 12 start-up businesses.
