Who’s “Paying” Attention?

I counted 802 ads in yesterday’s Sunday Steamboat Pilot.

I counted 497 ads in the current Homes & Land.

Without reading a single article in the Pilot, you could spend a solid hour reading nothing but ads spending only 4 seconds on each.

The number of communication channels continues to increase.

The number of ads continues to increase.

People’s attention continues to decrease.

It’s getting harder & harder to “buy attention” with traditional advertising.


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About the author
Jay is a Marketing Technologist living in Steamboat Springs, CO. His experience includes work with iXL & Agency.com, and he's been a part of 9 start-up businesses. Most recently Jay has been the principal consultant for Altera Performance Group. In his spare time Jay organized and started Ride 4 Yellow , Ignite Steamboat and runs a photography site www.SteamboatPics.com. You can follow him on twitter here.

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