I counted 802 ads in yesterday’s Sunday Steamboat Pilot.
I counted 497 ads in the current Homes & Land.
Without reading a single article in the Pilot, you could spend a solid hour reading nothing but ads spending only 4 seconds on each.
The number of communication channels continues to increase.
The number of ads continues to increase.
People’s attention continues to decrease.
It’s getting harder & harder to “buy attention” with traditional advertising.
Click for a bigger picture.
Jay impresses you on day one, but continues to follow through on every detail. He's been a valuable contact for me over the years. If you are looking for original marketing and/or business development ideas, you cannot do better.”
Jay is a Marketing Technologist living in Steamboat Springs, CO. His experience includes work with iXL & Agency.com, and he's been a part of 12 start-up businesses.
