I have a 1989 Grand Wagoneer. Great car, built like a tank back in the days when plastic was steel. But it has 2 keys, one round & one square. I have to keep both on my keychain and I have to remember which goes where. Sometime after 1989, American car makers went with a one key system. Much simpler and easier to use. 
I often see real estate professionals marketing themselves with 2 keys. They have one email address and a completely different web address. For example,
Email: johnC@springsips.com
Website: www.skitownhomes.com
Your prospects and clients have to remember your 2 keys. Why? Make it easy for people to remember how to find you. Market yourself with one key – johnC@skitownhomes.com – your email AND website all wrapped up in one key. It’s the little things like this that add up over time to produce a terrific client experience.
Jay always amazes me with his grasp of the newest technologies as well as how to apply them to the real world. Great idea man! His enthusiasm for finding ways to leverage cutting-edge marketing tools is fantastic. A pleasure to work with and a great resource for new marketing ideas.”
